Our brand is what sets us apart from thousands of other colleges and universities. It helps us tell a story that’s uniquely ours and creates a memorable experience for anyone who steps on campus or otherwise comes in contact with the University. Committing to continuity across every medium elevates brand awareness for the University, advances the Drake image and reputation, and helps create a sense of place that further validates our story.
The imagery, voice, and creative direction powerfully conveys everything we find so meaningful about being part of the Drake community. Our team works directly with our brand to develop sustainable integrated communication solutions and digital-first content strategies. Services include website design and development, content management support, management of logo usage, email marketing, graphic design, self-help toolkit and maintain brand standards guide.