Build confidence, lead conversations, and shape brand stories.
The Corporate Public Relations Certificate is all about sharpening the skills that help organizations thrive in the spotlight—or under pressure. You’ll start with a solid foundation in strategic communication, media relations, and multicultural communication. From there, you can tailor your path with a selection of relevant electives in areas like event planning, consumer behavior, and customer relations.
Whether you're managing reputations or navigating a crisis, this certificate gives you the tools to lead with clarity and purpose.
The certificate consists of a core 9 credit hours, with 6 additional hours of electives.
| Course Title | Credits |
|---|---|
| JMC 080: Foundations of Strategic Communication | 3 |
| JMC 153: Business Unusual | 3 |
| JMC 155: Media Relations | 3 |
| Choose 6 of the following 1 Credit Hour Courses | |
| JMC 162: Event Planning & Management | 1 |
| JMC 164: Crisis Communication & Issues Management | 1 |
| JMC 165: Financial Communication & Investor Relations | 1 |
| JMC 166: Leading with Effective Communication | 1 |
| JMC 167: Polls & Public Opinion in Communication | 1 |
| JMC 169: Data & Visual Storytelling | 1 |
| JMC 170: Principles of Customer Relations | 1 |
| JMC 174: Internal Communications Management | 1 |
You can choose to also pursue the Global and Multicultural Communication certificate alongside this certificate. You must complete all eight prescribed electives.
In order for any coursework to be eligible for financial aid at Drake University, it must satisfy requirements for a student’s degree program. Standing alone, coursework for certificate programs is not eligible for financial aid. However, it is possible to “embed” coursework for a single certificate within a degree plan. Students who wish to embed a certificate within their degree program should work carefully with their academic advisor to create their academic plan. Students seeking more than one certificate will most likely take coursework that is not eligible for financial aid, and these students should consult with the Financial Aid Office to determine financial aid eligibility and costs.
