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Create Your Personal Brand

Marketing Yourself with a Resume

Your resume is an important tool to getting your foot in the door and landing your dream profession. Strong resumes generally include work experiences, career achievements and strong skillsets. These categories help employers determine if your background matches the job they’re looking to fill.

Once a position is posted, generally hiring managers get flooded with numerous resumes. To be selected for an interview, it’s important your resume distinguishes you from the herd of applicants.

An employer's impression of you, based on your resume, could mean the difference between landing an interview or being overlooked. Therefore, when crafting your resume, it’s important to consider the tone and types of information you include. 

Which Format Should You Use?

Check out our Resume Guide for specific information which should be included.

Here are a couple of formats which our students use in the fields of pharmacy and health sciences

Setting the Tone with Your Cover Letter

While a resume gives employers a fact-based account of what you’ve done, a cover letter serves as an introduction to it. With a cover letter you get to display your personality more. In fact, the best cover letters are the ones which reflect a tone of high energy and personality.

Learn what should go into a cover letter and check out some random samples. 

Elevator Speech

If someone asks, “What do you do?” or “What are you looking to do?” Are you prepared with a response? Or, feel clueless how to answer?

Career experts recommend developing an Elevator Speech; a brief, self-promotion explanation about:

  • Who you are
  • What you do
  • Your mission

In business, you will have many interactions with professionals who may be pressed for time. The Elevator Speech is a communication technique which delivers the meat of who you are, what you do, and where your career is headed. 

These in-person commercials are perfect at networking events, business seminars, or the occasional random interaction with another professional you just met. The goal is to open a dialog, exchange business cards, or set up a future appointment.

Social Media

LinkedIn Primary Social Media Platform Employers Search

LinkedIn is the primary social media platform used by job seekers and recruiting specialists.  

Job seekers use it to promote their skillsets and experience while recruiters access it to locate qualified candidates for job openings. In addition to connecting job seekers with the right company, it’s also a networking resource for business leaders.

Contact the Career Services staff to review your LinkedIn profile.


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