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Eric Kwame Adae

Assistant Professor of Public Relations

Eric Kwame Adae, Ph.D., is an Assistant Professor of Public Relations at Drake University, where he teaches in both undergraduate and graduate public relations programs.

Prior to coming to academia, he was a media and communication consultant in Ghana. He has presented at major international communication conferences and published in communication journals. He has more than 10 years of professional experience under his belt, with practical experience in the promotional practices, including public relations, advertising, brand development and management, event management, and strategic change communication. His professional experience straddles diverse contexts, such as in-house communication departments, PR consultancies, advertising and branding agencies, Ghana’s private and public sectors, and the USAID and World Bank systems in the West African subregion.

Eric holds a B.A. (with honors) in Sociology with English from the University of Ghana (1994), a Master of Philosophy degree (in Communication Studies) from the University of Ghana (2009), and a Ph.D. in Media Studies from the University of Oregon (2020). He is an accredited member of the Institute of Public Relations (Ghana) and a member of the Chartered Institute of Marketing (Ghana). He is also associated with the Advertising Association of Ghana (AAG).

He has taught internationally at various institutions of higher learning. His teaching interests include:

  • Public Relations Principles
  • Public Relations Writing
  • Public Relations Cases and Campaigns Strategies
  • Strategic Communication Research Methods
  • Principles of Advertising
  • Advertising and Culture
  • Global Brand Strategy
  • International and Multicultural Advertising
  • Brand Responsibility and Corporate Activism
  • Corporate Social Responsibility/Sustainability
  • Media and Communication Theory
  • Media Ethics

Eric aims to be recognized as a leading media/communication scholar and consultant of African origin, with specializations in corporate activism, critical public relations, strategy-as-practice, Africapitalism and Africonsciousness, and development communication. He seeks to help unlock the challenges to global development by undertaking relevant research and publication, teaching, community service, consulting, and active scholarship that speaks to the deepest-cutting present-day social developmental issues.

His research seeks to empower people to achieve their fullest potential in a sustainable manner, while embracing and celebrating their social identities. His research is positioned at the intersection of corporate and brand activism, critical public relations, corporate social responsibility/sustainability, and culture. His current research focuses on situations where brand and corporate activism, environmental conservation, and socioeconomic development collide with intersectional social justice issues such as gender, race, ethnicity, class, sexuality, ability, citizenship and other axes of inequality and oppression.

Eric’s doctoral dissertation is a postmodern analysis of Chief Executive Officer (CEO) activism within the non-Western socioeconomic context of Ghana. He has authored publications on communication, public relations, sales, and marketing communications.

Contact Information

Phone: 515-271-3083
Mailing Address:
    2507 University Ave
    Des Moines, IA 50311
Office: Meredith 110