Major Requirements

All SJMC majors must complete the Requirements for SJMC Majors. In addition, advertising majors must complete the courses outlined below.

Required Advertising Courses

JMC 057 Video Production (3 cr. hrs.) – Introduction to radio and television production. Prereq: JMC 031

JMC 059 Visual Communication Methods (3 cr. hrs.) - This course helps students master the fundamental principles of good design, color, balance and contrast using different media to convey a message. Photography, print, and web will be explored. Instruction on using digital cameras, PhotoShop, InDesign and other softwares will illustrate the elements of design and communication for each medium. Prereq: JMC 031

JMC 076 Advertising Principles (3 cr. hrs.) - Advertising as a marketing communications tool and socio-economic force. Introduction to relevant behavior theories and techniques of promotional communications as practiced by advertisers and agencies.

JMC 105 Web Content and Development (3 cr. hrs.) - Introduces students to the basics of designing pages for the web. Students will learn to write HTML and CSS. They will create a website using a content management system (WordPress). Topics explored include search engine optimization, web analytics, and current trends in digital media. Prereq: JMC 055

JMC 113 Consumer Culture (3 cr. hrs.) - Combines the introductory concepts of research, planning and media for advertising under the umbrella of consumer behavior. Prereq: JMC 076

JMC 124 Advertising Copy and Content (3 cr. hrs.) - Introductory copywriting and layout course, exploring techniques for print, broadcast and Internet media. Audience differentiation, media and creative strategy all are considered. Emphasis is on concept development, persuasive writing, visualization & execution culminating in a portfolio presentation. Prereq.: JMC 054

JMC 139 Advertising Research and Planning (3 cr. hrs.) - Covers comprehensive advanced topics of research, planning and consumer analysis. Prereq: JMC 040, 113, 124 & Marketing 101

JMC 145 Advertising Campaign Capstone (3 cr. hrs.) - Analysis of marketing problems, research, expenditures, Planning and executing a complete campaign. Emphasis on development of advertising plans and strategies, media selection and creative execution. Prereq: JMC 057, 059, 139, & 117 or 141

Select one of the following:

JMC 117 Media Analytics and Insights (3 cr. hrs.) - Advanced topics of media planning. Preq: JMC 113, Marketing 101

JMC 141 Advanced Strategic Messaging (3 cr. hrs.) - Advanced writing and producing advertising and strategic messages for all media that are part of the integrated communication mix. The course focuses on cohesive strategies for actual clients. A professional portfolio is presented at the end of the semester. Prereq: 057, 059, 124, Marketing 101

See the Academic Resources page for downloadable checksheets.

Required Courses and Credit Hours Outside Major

All advertising majors must include in their programs Marketing 101, Economics 2 and Psychology 1.