Marketing

College of Business & Public Administration
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From analytics to creative execution, marketing is a broad field with many opportunities.

What can you do with a marketing degree? If you are a Drake Marketing major, you can sharpen your skills and align your talents with the area you are most passionate about. Whether you want to be the voice behind the brand, or be a front-line salesperson, you’ll find the education you need at Drake.

Marketing positions are found in most organizations, providing lucrative compensation and ongoing career advancement. Our majors prepare for careers in product management, marketing research and analysis, consumer insights, digital marketing, professional sales and promotion. Entry-level jobs include assistant brand manager, marketing assistant, social media coordinator, product marketing assistant, market research analyst, and sales representative.

As soon as you arrive at Drake, you will be assigned a faculty adviser to help guide you through your bachelor's degree in marketing. You will start courses related to your major sooner than you would at other schools—as early as freshman year—and enjoy the flexibility you need to double major if you choose. Through hands-on learning and numerous opportunities for practical experience—including marketing internships around the world—you will graduate ready to be a future leader in the field.

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