Professor Adkins received her PhD in marketing from the Pamplin College of Business at Virginia Tech. Dr. Adkins is an Associate Professor of Marketing in the Zimpleman College of Business at Drake University, where she has served since 2009. Dr. Adkins’ research exploring stigma in the marketplace for low literate consumers, disadvantaged consumer groups, and multicultural consumers has been published in leading marketing journals, including theJournal of Consumer Research,Journal of Marketing and Public Policy, Psychology & Marketing, and theJournal of Business Research. Additionally, Dr. Adkins currently serves on the Editorial Review Boards ofJPPMand theJournal of Consumer Affairs. At Zimpleman, Dr. Adkins’ responsibilities include marketing principles, direct & interactive marketing, and a First Year Seminar, "Money or Mission," which explores why and how businesses "do good" for society at the undergraduate level. She serves as an advisor for the Alpha Iota Chapter of the Delta Sigma Pi business fraternity.
