Data Analytics

College of Business & Public Administration
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Data Analytics is focused on the effective use of data in business. In fact, Data Analytics is one of the most in-demand careers right now. Companies and organizations are increasingly seeking professionals with technical knowledge to find new and unexpected relationships in large data sets.

Using techniques rooted in Artificial Intelligence, these professionals are able to provide recommendations for decision-making and exploring opportunities. The U.S. Bureau of Labor Statistics projects that data science jobs will grow by 28% per year through 2026.

Before the advent of “big data,” analysts would solve a problem such as determining what to charge for car insurance by looking at claims and calculating the average. But all drivers are not equal. By delving into vast amounts of data and looking for new correlations between various factors (say, credit card habits and driving records), data analysts can help companies accurately project cost, risk, and other factors—and craft sound business strategies.

With a major in Data Analytics, you could build a career in many diverse arenas including insurance (predictive modeling, underwriting, evaluating risk), computing (machine learning, computational modeling), mathematics (creating complex operations to examine real-world problems), sports (evaluating player performance), politics (forecasting election results), business (targeting social media advertising), health care (anticipating epidemics), education (individualizing lesson plans), and other areas.


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