Data Analytics

Data Analytics

Data Analytics Department Website (Zimpleman College of Business)

Data Analytics Department Website (A&S)

Ready to seize an opportunity in a growing field?

At the turn of the new millennium, Major League Baseball was transformed by creative, new ways of crunching statistics and building competitive advantage (think Brad Pitt as Billy Beane in Moneyball). Today the field known as data analytics is not only commonplace in the world of sports; it is increasingly sought after in multiple arenas by companies looking to harness big data to guide decisions and gain an edge.

Become a Data Explorer

Drake’s major in Data Analytics will equip you to work with companies and organizations to scrutinize data—often massive amounts of it—conducting statistical analysis and finding relationships between various characteristics and outcomes. The work is wide-ranging, from figuring out new links between credit card habits and driving records to forecast whether a new virus will lead to a pandemic.

A Profession in High Demand

Individuals with these highly specialized skill sets are immensely critical in effective forecasting and decision-making, which is driving data analytics to become one of the fastest-growing, in-demand fields of the 21st century. The U.S. Bureau of Labor Statistics projects that data science jobs will grow by 28% per year through 2026.

Diverse Job Prospects

As a data analytics professional, you can carve out a career in just about any area that interests you— insurance (predictive modeling, underwriting, evaluating risk), computing (machine learning, computational modeling), mathematics (creating complex operations to examine real-world problems), sports (evaluating player performance), politics (forecasting election results), business (targeting social media advertising), health care (anticipating epidemics), education (individualizing lesson plans),and many more.

Degree Options and Requirements

Drake is unique among its peer institutions in offering an undergraduate major in Data Analytics, integrating study in mathematics, statistics, computer science, and information systems and preparing students for a broad variety of careers in multiple fields.

The program is offered jointly through the College of Arts and Sciences (Bachelor of Arts or Bachelor of Science) and the Zimpleman College of Business (Bachelor of Arts or Bachelor of Science in Business Administration) and requires 44 hours of core coursework.

In the Zimpleman College of Business, this is combined with a comprehensive grounding in business knowledge that allows you to apply data analytics within a business domain including areas such as actuarial science, finance, marketing, or other areas of business. In the College of Arts and Sciences, you can contextualize your analytics skills through a set of available electives selected from a variety of fields. For those with a bachelors degree already, you may be interested in furthering your career with the online Masters of Science in Business Analytics.

Drake also offers a minor in Data Analytics, requiring 21-22 credits in major coursework.

Examples of Coursework:

Quantitative modeling: Probability for Analytics, Statistical Modeling, Data Mining, and Generalized Linear Models

Programming: Introduction to Computer Science I and II, Machine Learning, Cloud Computing, Database Management, Microsoft Office Tools for Business Analysis

Ethics in Data Analysis and a capstone course applying analytics skills to a real problem from a local organization.

For a comprehensive list of courses required for Data Analytics offered by the College of Arts and Sciences, visit this page.

For a comprehensive list of courses required for Data Analytics offered by the Zimpleman College of Business, visit this page.

Internship Opportunities

Drake is perfectly positioned to give you maximum experience and exposure to data analytics in the workplace. Take advantage of myriad opportunities for on-the-ground learning provided by Iowa’s capital city, a hub for insurance and financial services, national politics, data centers, bioscience, publishing, advanced manufacturing, and more. We are partnering with employers throughout the Greater Des Moines area who are eager to extend internships to students in this field. These employers will also be a rich source of future jobs for program graduates.

Find Out More

We love talking about the great things happening at Drake, but nothing beats a trip to campus. Let us know you’re coming and we’ll arrange for you to meet professors, sit in on a class, or just hang out with current students.


Eric Manley, Associate Professor of Computer Science
College of Arts & Sciences

Lendie Follett, Associate Professor of Business Analytics/Dept. Chair/Co-Director Data Analytics
Zimpleman College of Business