From analysis to creative execution, marketing is a broad field with many opportunities.
The marketing major explores the process of identifying customer needs and how to provide desired goods and services. Marketing tracks emphasize specific career paths and allow tailoring of the program to student interests. Skills are developed in decision-making, analysis of marketing problems, and how to develop and implement marketing plans.
MARKETING IS A GROWING FIELD
The Bureau of Labor Statistics states marketing employment should increase 10% from 2020 to 2030. Marketing positions are found in most organizations, providing lucrative compensation and ongoing career advancement. Entry-level jobs include assistant brand manager, marketing assistant, social media coordinator, product marketing assistant, market research analyst, and sales representative.
Our students prepare for careers in marketing management, marketing research and analytics, product management, consumer analysis, professional selling and sales management, advertising and promotional management, and digital marketing.
Paid internship opportunities are available during the school year and summer. Internships help majors gain valuable on-the-job experience and a competitive edge in today’s job market. Internships are available in the Des Moines area with organizations such as The Principal Financial Group, Nationwide Insurance, Wells Fargo, Dotdash-Meredith, Kemin, Iowa Cubs, and a variety of marketing agencies. Students have also interned across the country at Disney, Amazon, YETI, ESPN, Denver Broncos, and others.
Our graduates have secured positions with a wide range of organizations, including many on the Fortune 500 list:
- Colorado Rockies
- Procter & Gamble
- United Health Group
DEGREE OPTIONS AND REQUIREMENTS
25-28 credits are required for a Marketing major. Marketing majors typically take psychology in their freshman year. Marketing courses begin in the sophomore year.
For the student seeking marketing knowledge without the extra business school coursework, we offer a marketing minor. This has 15 credits of marketing coursework and is available to all Drake students.
For a comprehensive list of courses for Marketing offered by the College of Business and Public Administration, visit this page.
STUDENT ORGANIZATIONS AND ACTIVITIES
Select students enhance their resumes by participating as team members on consulting projects. Past clients include Coca-Cola, Nike, Yahoo!, Kiewit Corporation, and Scooters.
The American Marketing Association (AMA) is the principal professional association for marketers around the world. The AMA has a student chapter at Drake as well as a professional chapter in Des Moines. Student members are invited to attend professional chapter meetings in addition to the on-campus monthly student chapter meetings.
FIND OUT MORE
We love talking about the great things happening at Drake, but nothing beats a visit to campus. Let us know you're coming, and we'll arrange for you to meet professors, sit in on a class, or just hang out with current students.
College of Business & Public Administration