Business Acumen Programs

Creating Customer Value

In today’s hyper-competitive and highly informed marketplace, clearly defined value propositions that attract and retain profitable customers have never been more important.

Suggested Objectives:

• Clarify and inform attendees on the importance of creating, maintaining, and increasing customer value within a competitive marketplace
• Relate customer value creation to various types of customers and paths to market/business models
• Explain types of customer value that can be created and various methods to do so within the customer value chain
  
  

Data Driven Decision Making

Big data—don’t dismiss it as a buzz word. The fact is, being able to analyze, interpret, and utilize data to make crucial business decisions is quickly becoming one of the most valued skills in the marketplace. With Data Driven Decision Making, Drake works with your team to introduce basic concepts of employing data to assist in making decisions that will positively impact your organization and bottom line.

Suggested Objectives:

• Understand the importance of decision-making to the success of businesses
• Understand and avoid common errors of decision-making
• Learn about different types of data and their limitations
• Distinguish among visualizations of data and how they assist with decision-making
• Learn how to avoid common misinterpretations of data
• Develop a data-driven mindset