Heidi C. Mannetter, MBA, PMP

Associate Professor of Practice in Marketing

Heidi C. Mannetter is an Associate Professor of Practice in Marketing in the Zimpleman College of Business at Drake University, bringing 20 years of corporate experience to the courses she teaches. Professor Mannetter is a PMI-certified Project Management Professional (PMP) and has led enterprise-wide strategic planning and digital transformation initiatives in positions at industry-leading organizations, including Principal Financial Group, Pella Windows and Doors, and Marsh McLennan.

Courses taught by Professor Mannetter include:

• MKTG 101 - Marketing Principles
• MKTG 120 - Digital Marketing
• MKTG 195 - Marketing Management
• MBA 251 - Creating Customer Value through Marketing

Professor Mannetter is currently researching generative AI in higher education as she strives to complete her dissertation in late 2025. In addition to her teaching and research activities, Professor Mannetter serves as a faculty advisor for Drake University's Delta Sigma Pi chapter and is a mentor and business strategy consultant for the Global Insurance Accelerator's cohort of insurtech start-ups each spring.

• CV - Mannetter, Heidi

Contact Information

Email: heidi.mannetter@drake.edu
Phone: 515-271-2133
Address: 2847 University Avenue
Des Moines, IA 50311
Office: Aliber Hall 307

Education

• Ph.D. candidate, Philosophy in Education, Drake University
• M.B.A., University of Iowa Tippie School of Management
• B.A., University of Northern Iowa, Communications and Ethics

Areas of Expertise

• AI & algorithmic decision-making
• Business ethics
• Strategic planning
• Digital marketing
• Digital new product development
• Marketing strategy
• Marketing management
• Personal and commercial lines (insurance)
• Project management consulting (digital transformation)
• Risk management