Associate Professor of Marketing
Professor Adkins received her PhD in marketing from the Pamplin College of Business at Virginia Tech. Dr. Adkins is an Associate Professor of Marketing at Drake University where she has served since 2009. Dr. Adkins’ research exploring stigma in the marketplace for low literate consumers, disadvantaged consumer groups, and multicultural consumers has been published in leading marketing journals, including the Journal of Consumer Research, Journal of Marketing and Public Policy, and the Journal of Business Research. Additionally, Dr. Adkins currently serves on the Editorial Review Board of JPPM. At Drake, Dr. Adkins’ responsibilities include marketing principles, consumer behavior, and direct and interactive marketing at the undergraduate level; and creating customer value and services marketing at the MBA level. She also serves as advisor for the Drake Chapter of Delta Sigma Pi business fraternity.
Address: 2847 University Avenue
Des Moines, IA 50311
Office: Aliber Hall 316