Corporate Public Relations Certificate

Build confidence, lead conversations, and shape brand stories.

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School of Journalism & Mass Communication | Online

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What You'll Learn

The 100% online Corporate Public Relations Certificate is all about sharpening the skills that help organizations thrive in the spotlight—or under pressure. You’ll start with a solid foundation in strategic communication, media relations, and multicultural communication. From there, you can tailor your path with a selection of relevant electives in areas like event planning, consumer behavior, and customer relations.

Whether you're managing reputations or navigating a crisis, this Certificate gives you the tools to lead with clarity and purpose.

Program Facts

100% Online
Undergraduate Certificate
15 total credits
Offered by the School of Journalism and Mass Communication

Required Courses

The certificate consists of a core 9 credit hours, with 6 additional hours of electives. Or pair this certificate with the Global and Multicultural Communication certificate. You must complete all 8 prescribed electives.

JMC 080: Foundations of Strategic Communication
JMC 153: Business Unusual
JMC 155: Media Relations

Choose 6 of the following 1 credit courses.

JMC 162: Event Planning Management
JMC 164: Crisis Communication & Issues Management
JMC 165: Financial Communication & Investor Relations
JMC 166: Leading with Effective Communication
JMC 167: Polls & Public Opinion in Communication
JMC 169: Data & Visual Storytelling
JMC 170: Principles of Customer Relations
JMC 174: Internal Communications Management

In order for any coursework to be eligible for financial aid at Drake University, it must satisfy requirements for a student’s degree program. Standing alone, coursework for certificate programs is not eligible for financial aid. However, it is possible to “embed” coursework for a single certificate within a degree plan. Students who wish to embed a certificate within their degree program should work carefully with their academic advisor to create their academic plan. Students seeking more than one certificate will most likely take coursework that is not eligible for financial aid, and these students should consult with the Financial Aid Office to determine financial aid eligibility and costs.

Minimum cumulative GPA of 2.25 required for certificate coursework.
Certificate programs will require summer coursework.
Certificates can be added to your academic record at any time.
Catalog expires five years from date of enrollment.
Students must apply to the certificate program. You can apply for no more than two certificates on one application.

Take the Next Step

Move forward with a certificate that builds practical skills you can use right away. Apply today or connect with our team to get started.

Contact

Drake Online & Continuing Education
drakeonline@drake.edu

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