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Zimpleman College of Business
Home   >  Zimpleman College of Business   >  Faculty & Staff   >  Heidi Mannetter

Heidi Mannetter, MBA, PMP

Heidi Mannetter, MBA, PMP

Associate Professor of Practice, Marketing

Zimpleman College of Business

Phone: 515-271-2133

Email: heidi.mannetter@drake.edu

Office: Aliber Hall 307

Biography

Heidi C. Mannetter is an Associate Professor of Practice in Marketing in the Zimpleman College of Business at Drake University, bringing 20 years of corporate experience to the courses she teaches. Professor Mannetter is a PMI-certified Project Management Professional (PMP) and has led enterprise-wide strategic planning and digital transformation initiatives in positions at industry-leading organizations, including Principal Financial Group, Pella Windows and Doors, and Marsh McLennan.

Professor Mannetter is currently researching generative AI in higher education as she strives to complete her dissertation in late 2025. In addition to her teaching and research activities, Professor Mannetter serves as a faculty advisor for Drake University's Delta Sigma Pi chapter and is a mentor and business strategy consultant for the Global Insurance Accelerator's cohort of insurtech start-ups each spring.

  • CV - Mannetter, Heidi

Areas of Expertise

  • AI & algorithmic decision-making
  • Business ethics
  • Strategic planning
  • Digital marketing
  • Digital new product development
  • Marketing strategy
  • Marketing management
  • Personal and commercial lines (insurance)
  • Project management consulting (digital transformation)
  • Risk management

Education

  • Ph.D. Candidate, Philosophy in Education, Drake University
  • M.B.A., Tippie School of Management, University of Iowa
  • B.A., Communications and Ethics, University of Northern Iowa

Courses Taught

  • MKTG 101: Marketing Principles
  • MKTG 120: Digital Marketing
  • MKTG 195: Marketing Management
  • MBA 251: Creating Customer Value through Marketing

2507 University Avenue
Des Moines, Iowa 50311
1-800-44-DRAKE


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