Heidi C. Mannetter is an Associate Professor of Practice in Marketing in the Zimpleman College of Business at Drake University, bringing 20 years of corporate experience to the courses she teaches. Professor Mannetter is a PMI-certified Project Management Professional (PMP) and has led enterprise-wide strategic planning and digital transformation initiatives in positions at industry-leading organizations, including Principal Financial Group, Pella Windows and Doors, and Marsh McLennan.
Professor Mannetter is currently researching generative AI in higher education as she strives to complete her dissertation in late 2025. In addition to her teaching and research activities, Professor Mannetter serves as a faculty advisor for Drake University's Delta Sigma Pi chapter and is a mentor and business strategy consultant for the Global Insurance Accelerator's cohort of insurtech start-ups each spring.