Digital Media Production Major
The digital media landscape never stops shifting. Get the skills to stay ahead of the next big thing and tell stories through video, audio, still photography, and text in Drake University’s Digital Media Production major.
School of Journalism & Mass Communication | On-Campus
Program Options
You’ve spent your whole life consuming digital media. As a student in Drake’s School of Journalism and Mass Communication, you’ll get hands-on experience producing the stories that will captivate audiences.
B.A.J.M.C. in Digital Media Production
Blend future-focused technical skills and time-honored storytelling techniques while honing your craft on campus and in internships. More than half of digital media production majors pursue a second major, which lends even more perspective to your work.
Open JMC Major
Open JMC majors jump in on day one to explore classes in any of the specialized areas offered at Drake before determining their direction forward. All along, you’ll have access to the faculty, internship opportunities, and horizon-expanding liberal arts classes that allow you to customize your experience.
Meet the Faculty
Our Digital Media Production faculty teach from experience: They have worked on marketing campaigns for national clients, earned wide recognition for their film and production work, and conducted vital research that advances the field.
Outside the Classroom
You’ll find Digital Media Production graduates at leading publications or captivating audiences as filmmakers, producers, or multimedia storytellers. Yet, no matter their title or résumé, their careers started to gain traction at Drake—often through internships, cross-disciplinary projects, and on-campus media.
Campus Media
Write, shoot, and edit videos for campus publications, DJ on the campus radio station, or cover the annual Drake Relays for the Drake Broadcasting System—the nation’s oldest, largest student-run production.
University Communications
You don’t have to go far to get experience working at a full-service digital agency: Every year, Drake’s University Communications & Marketing office hires digital media majors to help share the Bulldog story with the world.
Work on a Film Set
The Drake Broadcasting System’s 48-Hour Film Festival gives students a chance to show off short films completed in just two days. Other students have taken their work even further, submitting entries for prestigious film fests around the globe.
Internships
Our internship coordinator will help you identify career-making opportunities in Des Moines and in other top markets. Drake students have secured assignments with leaders such as ESPN, People Inc. (formerly Dotdash Meredith Corp.), Iowa Public Radio, and Clear Channel Communications.
Student Organizations
Get your start at The Times-Delphic, Drake Political Review, or Drake Mag, award-winning, student-led publications that rely on writers, videographers, photographers, designers, and editors like you to create content that reflects the full Bulldog experience. Or produce your own show with the Drake Broadcasting System.
Awards
Bulldogs do work that stands out, winning dozens of national and local awards each year. In recent years, Drake students have garnered recognition from the student Emmys, Associated Collegiate Press Pacemaker awards, and Iowa Broadcast News Association.
Careers & Skills
Drake students come out of college ready to work and embark on successful careers as digital media producers for television, radio, websites, sports networks, commercials, documentaries, films, and corporate communication. Our program is among just 120 around the world recognized by the Accrediting Council on Education in Journalism and Mass Communications, a seal of approval employers know they can trust.
Employers
- Chicago Bears
- ESPN
- Harpo Studios
- Hulu
- Principal Financial Group
Skills
- Learn to use a multimedia palette of video, audio, still photography, and text across several platforms
- Understand how to produce content for broadcast video and audio, web, and mobile phones
- Learn to write, gather information, and communicate it to others
- Apply the principles and laws of freedom of speech and press in a global context and in the United States
- Demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications
- Demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation, and ability, across communication and media contexts
Salary & Growth Outlook
Median salary for film and video editors in 2023. (U.S. Bureau of Labor Statistics)
Take the Next Step
As the way we tell stories continues to evolve, the skills you’ll learn at Drake help you navigate whatever comes next. Learn more about what’s waiting for you.
