The Drake public relations major is one of fewer than 40 programs worldwide honored with the prestigious Certification in Education for Public Relations.
You will learn research, planning, and communication skills that allow you to establish relationships between an organization and its publics (audiences). You also will develop strategic thinking skills, a global perspective, and an ethical framework that will enable you to quickly advance into a leadership role.
Depending on your interests and aspirations, you might choose a double major or dual degree in political science, business, marketing, history, psychology, or sociology.
During your senior year, you'll collaborate with other PR majors to create a complete multimedia campaign for a local nonprofit client, putting your skills to work in a real-world setting and developing a powerful piece for your professional portfolio.
You can be a public relations spokesperson or strategist for corporations, small businesses, government bodies, nonprofit organizations, or at PR and marketing agencies. You can work in media relations, government relations, employee relations, or investor relations. You can organize special events, be a speechwriter or fundraiser, work in corporate communications and counseling, strategic planning, and crisis communication.
Kristen Hemmings, JO’12, won the PRSA Health Academy Scholarship to attend the PRSA International Conference. This photo was taken on a tour of the Library of Congress in Washington, D.C.
Associate Professor Kelly Bruhn, APR, Ph.D., brings years of public relations agency experience into the classroom, having created award-winning campaigns for Verizon Wireless and various non-profit organizations.
Associate Professor Jennifer Glover Konfrst, APR, worked in public relations for 20 years, most recently at Iowa Public Television, where she led the network’s brand strategy, cross-platform promotion, media relations, and crisis communication. She also has worked at an agency and on a political campaign.
Assistant Professor Matthew Thornton, Ph.D., brings professional experience in government relations and an interest in political communication to the classroom.